According to one source, CEO Satya Nadella met with WPP CEO Mark Read to discuss their partnership. During the discussion, he emphasized that while Microsoft is fine with WPP building apps on its platform, it also wants to enable it to build its own platform. Still, it’s difficult to image companies would be trusting of the Microsoft of a decade or so ago. The one who’s internal motto was “embrace, extend, extinguish”. The shift in corporate culture that came just before Nadella lends itself well to a cloud and enterprise-focused organization. As the battle between the two cloud giants continues, it’ll be interesting to see what kind of effect Microsoft’s fear tactics have on other clients.
